This past week, we have been discussing and thinking about ways to create stronger links between the text and visual elements, like images, to create deeper meaning. We want to create messages that are remembered and shared.
The power of “viral advertising” is that its creators designed something that catches attention and creates the desire for viewers to share with others.
Students in MCM251/210 are designing an advertisement, and MCM252/240 are creating a wayfinding diagram. Both are dealing with the organization of information to first attract attention, and then be processed.
As you look at your own projects, what problems have you had in creating this initial attraction?